A journey back to the sense of smell and to precious memories

INSIGHT 

During the COVID-19 pandemic, millions of people lost their sense of smell. For most, it returned - but for more than 100.000 people in Germany, it unfortunately did not. Along with the loss of smell, many also lost access to valuable, emotional memories.

IDEA

With a multisensory exhibition, Zurich Insurance makes this invisible problem visible, uses AI to develop hundreds of individual memory-based scents, and creates a specially produced smell training kit based on the long-standing research of renowned professors.

RESULT

The exhibition at the Julia Stoschek Foundation in Berlin attracted over 1,000 visitors in just one weekend, media outlets ranging from VOGUE to Business Punk brought the issue to a broad audience, and people regained hope that they could recover their sense of smell.

Facts:

13M Impressions

75% Increase in Brand Visibility

50% Uplift of First Choice

40% Engagement Rate on Social Media

LEAD AGENCY: PRESENCE

Collab Partners / Partner Agencies:
SUNST, MARATHON, MOSCHE, Domestic Data Streamers, Algorithmic Perfumery, Hometown, OMD, Concrete Candy