The new S-Class with Intelligent Park Pilot.

Did you ever ask yourself what Valet Guys do when you trustingly give them the keys to your car? They have a lot of fun – at least until they find out what the future might bring them… enjoy watching!

Director: PANTERA
DoP: Nicolas Karakatsanis
Edit: Chris Zimmermann
Production Company: BWGTBLD
Agency: antoni Berlin

A collaboration that sets new benchmarks in contemporary automotive design.

The collaboration between Virgil Abloh and Mercedes-Benz had two chapters, in each of which an extraordinary art piece was created. 

The first chapter of the collaboration was "Project Geländewagen", a progressive reinterpretation of the iconic G-Class. The second chapter was "Project Maybach", a visionary show car that explores sophisticated luxury and luxury utility in an outdoor context. Both projects are the result of a design collaboration between Virgil Abloh, Off-White founder and artistic director at Louis Vuitton and Mercedes-Benz Chief Design Officer Gorden Wagener.

After Virgil's death in November 2021, Project Maybach was released at Art Basel Miami Beach to honor Abloh's creative legacy and pay tribute to one of the greatest artists and designers of his time. Then, in spring 2022, a Project Maybach inspired Capsule Collection designed by Virgil Abloh was released at Off-White. Followed by a limited edition Mercedes-Maybach S-Class by Virgil Abloh.

Credits
Lead Agency: antoni Berlin

Photography:
Lee Wei Swee
Studio Amos Fricke

Partner agencies:
Highsnobiety, Karla Otto, Builder’s Club, SR Creativity, neulandherzer

INSIGHT
At the 2024 Paralympic Games in Paris, over 4.000 athletes competed across 23 official disciplines. But for these athletes — and millions of people living with disabilities around the world — the even bigger challenge is one that often goes unnoticed: Overcoming daily barriers.

IDEA 
During the Paralympic Games, Ottobock introduced the "UNOFFICIAL DISCIPLINE".
A symbolic new discipline highlighting the daily challenges faced by people with disabilities. To raise awareness for this topic, over 5.000 posters and installations were strategically placed at inaccessible locations in Paris, alongside a powerful social media movement in which athletes, ambassadors and other users shared their personal #UnofficialDiscipline.

RESULT 
The Unofficial Discipline became talk of the town in Paris and online, sparking a global movement that attracted massive media coverage. And more importantly, it made people stop, reflect, and shift their perspectives on site in Paris, led to a much needed conversation about inaccessibility and made people living with disabilities feel seen and heard.

Agency: PRESENCE Studios
Production Company: BWGTBLD
Photographer: Julien Barbès
Director: Alex Goeke
Editor: Matthias Graatz, Philipp Schneider, Andrej Gontcharov
Music: 2Music
Sound Design: Staub Audio & Not a Machine Berlin
DoP: Arvid Kornstrand

Care for what matters - The new S-Class

This honest and authentic documentary “Pieces” is a collaborative work between Mercedes-Benz and Alicia Keys. Alicia gives us a unique peek “behind the curtain”, including her whole family and diving deeper into what matters most to her in life.

While Alicia shares her values, personal insights and what she cares for, we explore unseen video material from her past, dating back to her childhood in Hell’s Kitchen, New York, in the 80s and 90s. Alicia’s new song “Love Looks Better” sums up the story – a track inspired by the moments shown in this film.

Credits
Director: Abteen Bagheri
DoP: Oliver Millar
Production Company: Anorak Film & Somesuch
Sound: Barking Owl
Agency: antoni Berlin

It’s more than electric. It’s a Mercedes.

The global launch campaign of the EQC - the first fully electric vehicle from Mercedes-Benz.

To introduce the all-new EQC we tapped into the history of the brand Mercedes-Benz, adding a new chapter to a journey that started 133 years ago. The main film of the campaign was a double world premiere: for the first all-electric car from Mercedes-Benz and for The Weeknd’s new song “Blinding lights”.

Director: CANADA - Nicolás Mendéz
DoP: Niklas Johansson
Agency: antoni
Music: The Weeknd “Blinding Lights”
Sound Design: Wenke Kleine-Benne / NHB
Production Company: ICONOCLAST
Photographer: Cédric Viollet

A journey back to the sense of smell and to precious memories

INSIGHT 

During the COVID-19 pandemic, millions of people lost their sense of smell. For most, it returned - but for more than 100.000 people in Germany, it unfortunately did not. Along with the loss of smell, many also lost access to valuable, emotional memories.

IDEA

With a multisensory exhibition, Zurich Insurance makes this invisible problem visible, uses AI to develop hundreds of individual memory-based scents, and creates a specially produced smell training kit based on the long-standing research of renowned professors.

RESULT

The exhibition at the Julia Stoschek Foundation in Berlin attracted over 1,000 visitors in just one weekend, media outlets ranging from VOGUE to Business Punk brought the issue to a broad audience, and people regained hope that they could recover their sense of smell.

Facts:

13M Impressions

75% Increase in Brand Visibility

50% Uplift of First Choice

40% Engagement Rate on Social Media

LEAD AGENCY: PRESENCE

Collab Partners / Partner Agencies:
SUNST, MARATHON, MOSCHE, Domestic Data Streamers, Algorithmic Perfumery, Hometown, OMD, Concrete Candy

Challenge
Swisscom is the main sponsor of Swiss-Ski. They wanted to create a unique connection between fans and athletes at the Alpine World Ski Championships 2017 in Switzerland.

Solution
We enabled ski fans to motivate their team in a new way. The Fans submitted messages on the campaign website and by social media posts with #snowdrawings. These messages were then transformed into a giant piece of snow art.

Specialized artists designed a font that made it possible to draw the messages in one continuous line. Web-controlled snow robots drew the messages into the snow. The drawing covered 20 km of messages and equalled 16 football pitches in size. The robots were hacked to write the letters extremely accurate and were equipped with a GPS that is 15 times more precise than regular GPS. Thanks to this accuracy, the fan messages were also legible for the skiers before their downhill races. Within days the snow drawing became talk of town and was seen by every third Swiss.

Director: Humbi Entress
Production Company: Who's McQueen, Zürich
Digital Production: UNIT9, London
Agency: Heimat, Berlin

The Centre Court of Abbey Wood

Roger Federer ends his illustrious career after 24 years and starts something new together with Mercedes-Benz: Neon Legacy aims to give something back to society. The Street Court in Abbey Wood is the initiative's latest project - for a new generation of tennis players.

As part of the Neon Legacy initiative, a neon yellow Mercedes-AMG GT was auctioned off at Sotheby's in the fall of 2022. The proceeds financed the redesign of the court. The court in Abbey Wood is the focal point of the local community. And it is now a colorful piece of art. Always accessible to all tennis players from the neighborhood. The court was designed by Hamburg street art duo Low Bros. Their retro-futuristic design, inspired by the area around the court, was realized together with the local community.

Director: Alex Göke
Production Company: BWGTBLD
Agency: antoni Berlin
DoP: Jonas Schneider
Sound: Moritz Staub
Artists: Low Bros
Photography: Andre Josselin

THE STORY OF THE BOATENGS

An integrated and social media driven campaign based all around "the Panke" - the backyard pitch in Berlin-Wedding, where it all began for the three Boateng brothers: Jérôme, Kevin-Prince and George.

We told the story of the Boatengs on social media and in real life: A pop-up space right next to their former pitch gave exclusive insights into the life of the Boatengs and made their story tangible. And it wasn't only a story about football. But also about rising again after you fall. About making your way against all odds. And about one main thought: never forget where you came from.

During our campaign the pitch and the pop-up space became a meeting spot for young players from all around Europe to get inspired, get in touch and try on NIKE's street football collection FC247.

They could join training sessions with pros from Hertha BSC and attend Hip Hop concerts by Kool Savas and Alpa Gun.  

The Reunion of the Boatengs at "the Panke" was the highlight of the campaign and the chance for many fans and upcoming talents to meet the Boatengs and play with them. On top of this we organized a street football tournament on 5 major street courts in Berlin. The winner teams were then invited to the grand final at the Panke together with several teams from across Europe.

Agency: VCCP Berlin

Photographer: Paul Ripke, David Fischer & Nady El-Tounsy

A grassroots campaign for the European Football Championship 2012 created to outplay Adidas, the main sponsor of the tournament. NIKE wanted to focus on young players who are hungry and impatient to make it to the top. So instead of an ad campaign we gave them their own movement: HUNGRY GERMAN YOUTH.

At the heart of the campaign wasn't a big commercial but a product:
The HGY T-Shirt designed by PAUL SNOWDEN. First the shirt was only worn by NIKE athletes of the german national team like Özil, Götze, Khedira and Boateng. Already a few weeks later it became one of the most sought-after fashion items and gained a momentum that ambushed the main sponsor Adidas and got NIKE roughly 100 million earned media. Only by using social media and interactive promotions.

Agency: VCCP Berlin
In collaboration with Paul Snowden

The Art of Safety

We spent a night in a museum: with the new Mercedes-Benz EQE, a lot of art and a moose. Because it's been 25 years since the famous "Elk Test" happened and it was time to celebrate the anniversary. And with it the birthday of one of the most important safety features ever developed by Mercedes-Benz and still in use today: ESP - Electronic Stability Program.

Director: Dorian & Daniel
DoP: Giuseppe Favale
Production Company: Zauberberg
Agency: antoni Berlin
Production Designer: Richard Illes
Edit: Chris Zimmermann
Sound Design: Kraatz Studios
Photography: Ole Westermann

Challenge:
The world is still not fair. Global food production exceeds demand by 26%. Yet 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?

Solution:
We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need.
A unique code on every product lets you track your donation. The help is certified by the United Nations. We built the brand SHARE from scratch: we started with naming and logo design, then we developed the product design and a 360° launch campaign.

SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks.

Agency: HEIMAT Berlin

The new S-Class. Cares for what matters.

“Blowfish” tells a story about true friendship and how to protect your loved ones. And this is exactly where the new Mercedes-Benz S-Class comes in: with innovative safety technologies and the world's first rear airbags it protects everyone inside and around the car.

Director: PANTERA
DoP: Nicolas Karakatsanis
Agency: antoni Berlin
Production Company: BWGTBLD
VFX: bEpic Studio

Rediscover iconic albums.

We brought together two love brands with a simple idea, turning it into an unexpected culture collab: Apple Music and Ritter Sport.

Iconic album covers suddenly appeared nationwide in German supermarkets as limited-edition Ritter Sport chocolate bars. The insight was simple: album covers are square - and Ritter Sport is the only chocolate brand in Germany that comes in a square.

Music meets chocolate. Both are driven by taste, deeply emotional, and capable of bringing memories instantly back to life. Anyone lucky enough to grab a bar could scan a QR code to stream the album on Apple Music for free and enjoy it in Dolby Atmos.

Within a short time, the bars sold out, and the surprising collab became a nationwide conversation. Featuring five very different artists, the campaign spanned multiple genres - from Rap to Schlager to Pop - allowing both brands to reach audiences they would otherwise never have had access to.

Creative Agency: PRESENCE
Production: MMP - Make Mami Proud
Artists: CRO, MARTERIA, Sarah Connor, Scorpions, Helene Fischer

A class in travel no one books - but millions are booked into.

INSIGHT 
1.3 billion people with disabilities repeatedly encounter invisible barriers and obstacles when traveling - ranging from lost wheelchairs at airports to inaccessible transportation and accommodation, and much more.

IDEA
During the holiday season, Ottobock introduces a new travel class: “The Invisible Class” - symbolizing a class you don’t book yourself, but are forced into as a person with a disability. More than 4.000 visuals at travel-related locations and a global social media initiative are drawing worldwide attention to an issue that receives far too little recognition.

RESULT
Under the hashtag #InvisibleClass, the community shared thousands of personal experiences, offered ideas for improvement, created a Google Maps list of accessible locations, and media outlets around the world reported on it.

326M Impressions / 44M Gross Media Reach / 10M Video Views within the first 3 Days

Creative Agency: PRESENCE
Production Company: LE BERG
Director: Milo Blake
DoP: Mika Altskan
Photographer: Laura Schaeffer Cartolaro
Edit: MMP / Philipp Schneider

Excuses can be deadly.

People know how extremely important bowel cancer screenings are – yet they still don't do them.

Of course the procedure isn't exactly what you would call pleasant. But considering that it might save your life makes it rather stupid not to do it. Sadly people tend to come up with various excuses why getting checked by a dcotor somehow does not fit into their schedule.

The goal of the campaign was to bring about change to that behaviour through pointing out: excuses can be deadly. 

To also confront our target audience with the fact that cancer not only affects ourselves but also our beloved ones, we worked together with children for this project.

Director: Johannes Grebert
Production Company: Bigfish Berlin
Music: 48K / Thomas Berlin
Agency: HEIMAT Berlin

Some causes of death are simply beyond our control. Colon cancer isn’t one of them.

It’s the only type of cancer that can be prevented before it even begins - simply through regular screening. To make this clear, we depicted absurd and unavoidable ways to die - situations where nothing could have changed the outcome. By contrasting these with something that is preventable, we used humor to remind people of a powerful fact: when it comes to colon cancer, getting screened can save your life.

Creative Agency: HEIMAT Berlin
Director: Martin Schmid
Production Company: JO!SCHMID
Music: TRO
Illustration: Francesco Bongiorni

When Nike was about to launch the football kit of FC Barcelona for the new season, they were looking for an ad that announces the arrival of their new jersey.

Agency: VCCP

Interactive Billboards

The American punk band GREEN DAY released three new albums within three months. How could we create attention for the launch, without having a big media budget?

So we decided to make fans listen to the songs in an unconventional way by creating the first street pre-listing via billboards. For every song of the album we created individual billboards throughout Germany - each billboard featuring a unique design. To listen to the new album prior to its official release, fans could find the location of the posters to be able to stream the songs before anybody else could hear them. The only way to stream the songs in advance, was to stand directly in front of the poster with your smartphone. The Green Day fans took this chance all over Germany and created a big buzz around the album release in the International music press.

Agency: VCCP