A collaboration that sets new benchmarks in contemporary automotive design.

The collaboration between Virgil Abloh and Mercedes-Benz had two chapters, in each of which an extraordinary art piece was created. 

The first chapter of the collaboration was "Project Geländewagen", a progressive reinterpretation of the iconic G-Class. The second chapter was "Project Maybach", a visionary show car that explores sophisticated luxury and luxury utility in an outdoor context. Both projects are the result of a design collaboration between Virgil Abloh, Off-White founder and artistic director at Louis Vuitton and Mercedes-Benz Chief Design Officer Gorden Wagener.

After Virgil's death in November 2021, Project Maybach was released at Art Basel Miami Beach to honor Abloh's creative legacy and pay tribute to one of the greatest artists and designers of his time. Then, in spring 2022, a Project Maybach inspired Capsule Collection designed by Virgil Abloh was released at Off-White. Followed by a limited edition Mercedes-Maybach S-Class by Virgil Abloh.

"The collaboration with Virgil Abloh, one of the most influential and inspiring creatives of our time, embodies Mercedes-Benz' vision of zeitgeist, co-creation and modern luxury - for our products and for our brand," Bettina Fetzer, Vice President Marketing Mercedes-Benz AG

"Mercedes-Benz is a brand synonymous with luxury and outstanding performance. It's a perfect vehicle to incorporate modern artists' ideas of future style worlds into conceptual vehicle design." Virgil Abloh

Agency: antoni Berlin

Photography:
Lee Wei Swee
Studio Amos Fricke

Partner agencies:
Highsnobiety, Karla Otto, Builder’s Club, SR Creativity, neulandherzer