Rediscover iconic albums.

We brought together two love brands with a simple idea, turning it into an unexpected culture collab: Apple Music and Ritter Sport.

Iconic album covers suddenly appeared nationwide in German supermarkets as limited-edition Ritter Sport chocolate bars. The insight was simple: album covers are square - and Ritter Sport is the only chocolate brand in Germany that comes in a square.

Music meets chocolate. Both are driven by taste, deeply emotional, and capable of bringing memories instantly back to life. Anyone lucky enough to grab a bar could scan a QR code to stream the album on Apple Music for free and enjoy it in Dolby Atmos.

Within a short time, the bars sold out, and the surprising collab became a nationwide conversation. Featuring five very different artists, the campaign spanned multiple genres - from Rap to Schlager to Pop - allowing both brands to reach audiences they would otherwise never have had access to.

Creative Agency: PRESENCE
Production: MMP - Make Mami Proud
Artists: CRO, MARTERIA, Sarah Connor, Scorpions, Helene Fischer