A class in travel no one books - but millions are booked into.

INSIGHT 
1.3 billion people with disabilities repeatedly encounter invisible barriers and obstacles when traveling - ranging from lost wheelchairs at airports to inaccessible transportation and accommodation, and much more.

IDEA
During the holiday season, Ottobock introduces a new travel class: “The Invisible Class” - symbolizing a class you don’t book yourself, but are forced into as a person with a disability. More than 4.000 visuals at travel-related locations and a global social media initiative are drawing worldwide attention to an issue that receives far too little recognition.

RESULT
Under the hashtag #InvisibleClass, the community shared thousands of personal experiences, offered ideas for improvement, created a Google Maps list of accessible locations, and media outlets around the world reported on it.

326M Impressions / 44M Gross Media Reach / 10M Video Views within the first 3 Days

Creative Agency: PRESENCE
Production Company: LE BERG
Director: Milo Blake
DoP: Mika Altskan
Photographer: Laura Schaeffer Cartolaro
Edit: MMP / Philipp Schneider