Some causes of death are simply beyond our control. Colon cancer isn’t one of them.

It’s the only type of cancer that can be prevented before it even begins - simply through regular screening. To make this clear, we depicted absurd and unavoidable ways to die - situations where nothing could have changed the outcome. By contrasting these with something that is preventable, we used humor to remind people of a powerful fact: when it comes to colon cancer, getting screened can save your life.

Creative Agency: HEIMAT Berlin
Director: Martin Schmid
Production Company: JO!SCHMID
Music: TRO
Illustration: Francesco Bongiorni