Excuses can be deadly.

People know how extremely important bowel cancer screenings are – yet they still don't do them.

Of course the procedure isn't exactly what you would call pleasant. But considering that it might save your life makes it rather stupid not to do it. Sadly people tend to come up with various excuses why getting checked by a dcotor somehow does not fit into their schedule.

The goal of the campaign was to bring about change to that behaviour through pointing out: excuses can be deadly. 

To also confront our target audience with the fact that cancer not only affects ourselves but also our beloved ones, we worked together with children for this project.

Director: Johannes Grebert
Production Company: Bigfish Berlin
Music: 48K / Thomas Berlin
Agency: HEIMAT Berlin