The new S-Class with Intelligent Park Pilot.

Did you ever ask yourself what Valet Guys do when you trustingly give them the keys to your car? They have a lot of fun – at least until they find out what the future might bring them… enjoy watching!

Director: PANTERA
DoP: Nicolas Karakatsanis
Edit: Chris Zimmermann
Production Company: BWGTBLD
Agency: antoni Berlin

A collaboration that sets new benchmarks in contemporary automotive design.

The collaboration between Virgil Abloh and Mercedes-Benz had two chapters, in each of which an extraordinary art piece was created. 

The first chapter of the collaboration was "Project Geländewagen", a progressive reinterpretation of the iconic G-Class. The second chapter was "Project Maybach", a visionary show car that explores sophisticated luxury and luxury utility in an outdoor context. Both projects are the result of a design collaboration between Virgil Abloh, Off-White founder and artistic director at Louis Vuitton and Mercedes-Benz Chief Design Officer Gorden Wagener.

After Virgil's death in November 2021, Project Maybach was released at Art Basel Miami Beach to honor Abloh's creative legacy and pay tribute to one of the greatest artists and designers of his time. Then, in spring 2022, a Project Maybach inspired Capsule Collection designed by Virgil Abloh was released at Off-White. Followed by a limited edition Mercedes-Maybach S-Class by Virgil Abloh.

"The collaboration with Virgil Abloh, one of the most influential and inspiring creatives of our time, embodies Mercedes-Benz' vision of zeitgeist, co-creation and modern luxury - for our products and for our brand," Bettina Fetzer, Vice President Marketing Mercedes-Benz AG

"Mercedes-Benz is a brand synonymous with luxury and outstanding performance. It's a perfect vehicle to incorporate modern artists' ideas of future style worlds into conceptual vehicle design." Virgil Abloh

Agency: antoni Berlin

Photography:
Lee Wei Swee
Studio Amos Fricke

Partner agencies:
Highsnobiety, Karla Otto, Builder’s Club, SR Creativity, neulandherzer

It’s more than electric. It’s a Mercedes.

The global launch campaign of the EQC - the first fully electric vehicle from Mercedes-Benz.

To introduce the all-new EQC we tapped into the history of the brand Mercedes-Benz, adding a new chapter to a journey that started 133 years ago. The main film of the campaign was a double world premiere: for the first all-electric car from Mercedes-Benz and for The Weeknd’s new song “Blinding lights”.

Director: CANADA - Nicolás Mendéz
DoP: Niklas Johansson
Agency: antoni
Music: The Weeknd “Blinding Lights”
Sound Design: Wenke Kleine-Benne / NHB
Production Company: ICONOCLAST
Photographer: Cédric Viollet

This honest and authentic documentary “Pieces” is a collaborative work between Mercedes-Benz and Alicia Keys. Alicia gives us a unique peek “behind the curtain”, including her whole family and diving deeper into what matters most to her in life.

While Alicia shares her values, personal insights and what she cares for, we explore unseen video material from her past, dating back to her childhood in Hell’s Kitchen, New York, in the 80s and 90s. Alicia’s new song “Love Looks Better” sums up the story – a track inspired by the moments shown in this film.

Director: Abteen Bagheri
DoP: Oliver Millar
Production Company: Anorak Film & Somesuch
Sound: Barking Owl
Agency: antoni Berlin

Challenge
Swisscom is the main sponsor of Swiss-Ski. They wanted to create a unique connection between fans and athletes at the Alpine World Ski Championships 2017 in Switzerland.

Solution
We enabled ski fans to motivate their team in a new way. The Fans submitted messages on the campaign website and by social media posts with #snowdrawings. These messages were then transformed into a giant piece of snow art.

Specialized artists designed a font that made it possible to draw the messages in one continuous line. Web-controlled snow robots drew the messages into the snow. The drawing covered 20 km of messages and equalled 16 football pitches in size. The robots were hacked to write the letters extremely accurate and were equipped with a GPS that is 15 times more precise than regular GPS. Thanks to this accuracy, the fan messages were also legible for the skiers before their downhill races. Within days the snow drawing became talk of town and was seen by every third Swiss.

Director: Humbi Entress
Production Company: Who's McQueen, Zürich
Digital Production: UNIT9, London
Agency: Heimat, Berlin

The Centre Court of Abbey Wood

Roger Federer ends his illustrious career after 24 years and starts something new together with Mercedes-Benz: Neon Legacy aims to give something back to society. The Street Court in Abbey Wood is the initiative's latest project - for a new generation of tennis players.

As part of the Neon Legacy initiative, a neon yellow Mercedes-AMG GT was auctioned off at Sotheby's in the fall of 2022. The proceeds financed the redesign of the court. The court in Abbey Wood is the focal point of the local community. And it is now a colorful piece of art. Always accessible to all tennis players from the neighborhood. The court was designed by Hamburg street art duo Low Bros. Their retro-futuristic design, inspired by the area around the court, was realized together with the local community.

Director: Alex Göke
Production Company: BWGTBLD
Agency: antoni Berlin
DoP: Jonas Schneider
Sound: Moritz Staub
Artists: Low Bros
Photography: Andre Josselin

The Art of Safety

We spent a night in a museum: with the new Mercedes-Benz EQE, a lot of art and a moose. Because it's been 25 years since the famous "Elk Test" happened and it was time to celebrate the anniversary. And with it the birthday of one of the most important safety features ever developed by Mercedes-Benz and still in use today: ESP - Electronic Stability Program.

Director: Dorian & Daniel
DoP: Giuseppe Favale
Production Company: Zauberberg
Agency: antoni Berlin
Production Designer: Richard Illes
Edit: Chris Zimmermann
Sound Design: Kraatz Studios
Photography: Ole Westermann

THE STORY OF THE BOATENGS

An integrated and social media driven campaign based all around "the Panke" - the backyard pitch in Berlin-Wedding, where it all began for the three Boateng brothers: Jérôme, Kevin-Prince and George.

We told the story of the Boatengs on social media and in real life: A pop-up space right next to their former pitch gave exclusive insights into the life of the Boatengs and made their story tangible. And it wasn't only a story about football. But also about rising again after you fall. About making your way against all odds. And about one main thought: never forget where you came from.

During our campaign the pitch and the pop-up space became a meeting spot for young players from all around Europe to get inspired, get in touch and try on NIKE's street football collection FC247.

They could join training sessions with pros from Hertha BSC and attend Hip Hop concerts by Kool Savas and Alpa Gun.  

The Reunion of the Boatengs at "the Panke" was the highlight of the campaign and the chance for many fans and upcoming talents to meet the Boatengs and play with them. On top of this we organized a street football tournament on 5 major street courts in Berlin. The winner teams were then invited to the grand final at the Panke together with several teams from across Europe.

Agency: VCCP Berlin

Photographer: Paul Ripke, David Fischer & Nady El-Tounsy

A grassroots campaign for the European Football Championship 2012 created to outplay Adidas, the main sponsor of the tournament. NIKE wanted to focus on young players who are hungry and impatient to make it to the top. So instead of an ad campaign we gave them their own movement: HUNGRY GERMAN YOUTH.

At the heart of the campaign wasn't a big commercial but a product:
The HGY T-Shirt designed by PAUL SNOWDEN. First the shirt was only worn by NIKE athletes of the german national team like Özil, Götze, Khedira and Boateng. Already a few weeks later it became one of the most sought-after fashion items and gained a momentum that ambushed the main sponsor Adidas and got NIKE roughly 100 million earned media. Only by using social media and interactive promotions.

Agency: VCCP Berlin
In collaboration with Paul Snowden

The new S-Class. Cares for what matters.

“Blowfish” tells a story about true friendship and how to protect your loved ones. And this is exactly where the new Mercedes-Benz S-Class comes in: with innovative safety technologies and the world's first rear airbags it protects everyone inside and around the car.

Director: PANTERA
DoP: Nicolas Karakatsanis
Agency: antoni Berlin
Production Company: BWGTBLD
VFX: bEpic Studio

Celebrating 100 years of Maybach brand history with an automotive icon: the new Mercedes-Maybach S-Class.

Agency: antoni Berlin
Production Company: Tempomedia
Director: Axel Morin
DoP: Daniel Lucas Bouquet
Edit: Michael Weicker

Challenge:
The world is still not fair. Global food production exceeds demand by 26%. Yet 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?

Solution:
We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need.
A unique code on every product lets you track your donation. The help is certified by the United Nations. We built the brand SHARE from scratch: we started with naming and logo design, then we developed the product design and a 360° launch campaign.

SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks.

Agency: HEIMAT Berlin

The Samsung Galaxy S5 is the world’s first smartphone with an integrated heart rate sensor. We launched the new S5 in Switzerland by creating the ultimate challenge: Keep your heart rate under 100 bpm to win the S5.

Contestants were thrown into the most intensive and terrifying situations to see if they could stay calm. They faced rats, witches, maniac wrestlers, an eerie children’s choir and a host of other ghastly threats. While the contestants tried to keep cool and control their pulse, people all over Switzerland joined the event via live-streaming banners on the biggest swiss news sites. On the microsite users could experience the hair-raising challenge from multiple angles, and support contestants in the game with messages tagged with #s5challenge.

Director: Kai Sehr
Production Company: Pumpkin Zürich
Music: Yessian Music Hamburg
Agency: HEIMAT Berlin

Excuses can be deadly.

People know how extremely important bowel cancer screenings are – yet they still don't do them.

Of course the procedure isn't exactly what you would call pleasant. But considering that it might save your life makes it rather stupid not to do it. Sadly people tend to come up with various excuses why getting checked by a dcotor somehow does not fit into their schedule.

The goal of the campaign was to bring about change to that behaviour through pointing out: excuses can be deadly. 

To also confront our target audience with the fact that cancer not only affects ourselves but also our beloved ones, we worked together with children for this project.

Director: Johannes Grebert
Production Company: Bigfish Berlin
Music: 48K / Thomas Berlin
Agency: HEIMAT Berlin

Colon cancer is the only cancer that can be prevented before it actually occurs by timely and regularly prevention. To illustrate this, we have shown modes of death against which you can't do anything. Through this contrast, we wanted to encourage people in a humorous way to go to the colon cancer screening.

Director: Martin Schmid
Production Company: JO!SCHMID
Music: TRO
Illustration: Francesco Bongiorni
Agency: HEIMAT Berlin

360° campaign to recruit young talent

The German Confederation of Skilled Crafts urgently requires new young talents. And who could promote the variety of jobs better than young successful and strikingly skilled craftsmen and women?

So the heroes of this recruitment campaign were apprentices looking for their successors with one clear message: "Get my Job!" 

In very personal films they presented their specific jobs, their motivations and goals. And they successfully approached our target group on Spotify, YouTube, Instagram, Facebook, OOH and in the cinema. 
 
Director: Johannes Grebert
Production Company: Bigfish Berlin
Photographer: Antonina Gern
Agency: HEIMAT Berlin

When Nike was about to launch the new football kit of FC Barcelona for the season 2013/14 they were looking for an ad that announces the arrival of their new jersey.

Interactive Billboards

The American punk band GREEN DAY released three new albums within three months in 2011. How could we create attention for the launch, without having a big media budget?

So we decided to make fans listen to the songs in an unconventional way by creating the first street pre-listing via billboards. For every song of the album we created individual billboards throughout Germany - each billboard featuring a unique design. To listen to the new album prior to its official release, fans could find the location of the posters to be able to stream the songs before anybody else could hear them. The only way to stream the songs in advance, was to stand directly in front of the poster with your smartphone. The Green Day fans took this chance all over Germany and created a big buzz around the album release in the International music press.

Agency: VCCP

With the ‘Which one is your next?’ brand campaign and creative platform, we managed to position the brand as a clear category leader by creating emotional bonds with German car buyers.

Then, with mobile.de launching its new car offer, we had the opportunity to build on this success and aim for overall leadership in the online automotive retail category. The campaign was launched in August 2013 with an integrated campaign across TV, print and online.

Director TVC: Nacho Gayan
Production Company: STINK
Agency: VCCP Berlin