The Samsung Galaxy S5 is the world’s first smartphone with an integrated heart rate sensor. We launched the new S5 in Switzerland by creating the ultimate challenge: Keep your heart rate under 100 bpm to win the S5.

Contestants were thrown into the most intensive and terrifying situations to see if they could stay calm. They faced rats, witches, maniac wrestlers, an eerie children’s choir and a host of other ghastly threats. While the contestants tried to keep cool and control their pulse, people all over Switzerland joined the event via live-streaming banners on the biggest swiss news sites. On the microsite users could experience the hair-raising challenge from multiple angles, and support contestants in the game with messages tagged with #s5challenge.

Director: Kai Sehr
Production Company: Pumpkin Zürich
Music: Yessian Music Hamburg
Agency: HEIMAT Berlin