Challenge:
The world is still not fair. Global food production exceeds demand by 26%. Yet 12% of the world’s population suffer from hunger. How can we transform our daily shopping routine into fully transparent help?

Solution:
We invented SHARE, a social brand based on the 1+1 principle: With every purchase of a SHARE product you donate a portion of food, soap or one day of water to a person in need.
A unique code on every product lets you track your donation. The help is certified by the United Nations. We built the brand SHARE from scratch: we started with naming and logo design, then we developed the product design and a 360° launch campaign.

SHARE was the biggest launch of a social brand in Germany and sold more than 1 Mio. products in the first 4 weeks.

Agency: HEIMAT Berlin