SORRY, NOT SORRY.

Aristocracy meets the underworld.
British politeness meets crime.
For the launch of Guy Ritchie’s The Gentlemen Season 2 on Netflix, we turned the show’s signature clash of class and criminality into a contextual campaign across OOH, print, TV and audio.

Always polite. Rarely appropriate.
Sorry. Not Sorry.

Credits
Agency: PRESENCE Creative Studio
Client: NETFLIX
Photography: Conrad Bauer
Media: Dentsu