With the ‘Which one is your next?’ brand campaign and creative platform, we managed to position the brand as a clear category leader by creating emotional bonds with German car buyers.
Then, with mobile.de launching its new car offer, we had the opportunity to build on this success and aim for overall leadership in the online automotive retail category. The campaign was launched in August 2013 with an integrated campaign across TV, print and online.
Director TVC: Nacho Gayan
Production Company: STINK
Agency: VCCP Berlin