It’s more than electric. It’s a Mercedes.

The global launch campaign of the EQC - the first fully electric vehicle from Mercedes-Benz.

To introduce the all-new EQC we tapped into the history of the brand Mercedes-Benz, adding a new chapter to a journey that started 133 years ago. The main film of the campaign was a double world premiere: for the first all-electric car from Mercedes-Benz and for The Weeknd’s new song “Blinding lights”.

Director: CANADA - Nicolás Mendéz
DoP: Niklas Johansson
Agency: antoni
Music: The Weeknd “Blinding Lights”
Sound Design: Wenke Kleine-Benne / NHB
Production Company: ICONOCLAST
Photographer: Cédric Viollet