THE STORY OF THE BOATENGS

An integrated and social media driven campaign based all around "the Panke" - the backyard pitch in Berlin-Wedding, where it all began for the three Boateng brothers: Jérôme, Kevin-Prince and George.

We told the story of the Boatengs on social media and in real life: A pop-up space right next to their former pitch gave exclusive insights into the life of the Boatengs and made their story tangible. And it wasn't only a story about football. But also about rising again after you fall. About making your way against all odds. And about one main thought: never forget where you came from.

During our campaign the pitch and the pop-up space became a meeting spot for young players from all around Europe to get inspired, get in touch and try on NIKE's street football collection FC247.

They could join training sessions with pros from Hertha BSC and attend Hip Hop concerts by Kool Savas and Alpa Gun.  

The Reunion of the Boatengs at "the Panke" was the highlight of the campaign and the chance for many fans and upcoming talents to meet the Boatengs and play with them. On top of this we organized a street football tournament on 5 major street courts in Berlin. The winner teams were then invited to the grand final at the Panke together with several teams from across Europe.

Agency: VCCP Berlin

Photographer: Paul Ripke, David Fischer & Nady El-Tounsy