360° campaign to recruit young talent

The German Confederation of Skilled Crafts urgently requires new young talents. And who could promote the variety of jobs better than young successful and strikingly skilled craftsmen and women?

So the heroes of this recruitment campaign were apprentices looking for their successors with one clear message: "Get my Job!" 

In very personal films they presented their specific jobs, their motivations and goals. And they successfully approached our target group on Spotify, YouTube, Instagram, Facebook, OOH and in the cinema. 
 
Director: Johannes Grebert
Production Company: Bigfish Berlin
Photographer: Antonina Gern
Agency: HEIMAT Berlin